Based in Atlanta, Smith Douglas Homes builds custom homes, model homes, and entire communities. Their business model aims to define home builder success by providing outstanding value through high-quality homes at reasonable prices.
When Smith Douglas Homes reached out to AtlasRTX, they faced the same challenges as others in the industry. Issues like costly realtor fees, low-quality leads, and a busy sales force were top of mind. They needed to build their brand in new neighborhoods and find ways to educate and encourage prospective clients after regular business hours.
The Challenge
The Smith Douglas team was experiencing a lot of web traffic in the evenings and on weekends. Naturally, they wanted to engage homebuyers effectively after hours. Accomplishing this would create more leads, improve lead qualification, and ultimately generate more sales.
Smith Douglas Homes also required more support for customers further in the sales funnel. While no digital assistant could ever replace a human’s outstanding customer service, they can answer all the common questions your customers have (even at 2 a.m.).
Thanks to the Atlas Digital Assistant, Smith Douglas Homes achieved the 24/7/365 customer support their clients and sales team craved. They sold 50+ homes in less than a year and generated $3.8 million in new revenue. They also experienced a 66% increase in direct sales, which saved the company $54,515 in commission fees (at 3%).
The Statistics Say It All
Smith Douglas Homes was certainly successful before partnering with AtlasRTX. The organization was founded in 2008 by an experienced group of new homebuilding professionals, including recognized experts with nearly five decades of industry experience. In short, this company knows its business.
Could Your Numbers be Improved?
By implementing the Atlas Digital Assistant, they achieved:
$3.8 M