Scattered Focus

In today’s competitive homebuilding market, production homebuilders face a significant challenge: effectively communicating their experience, expertise, and unique offerings beyond standard production communities.

Homebuilders specializing in production communities often struggle to reach prospects interested in homes on individual lots. Even builders known for creating high-quality homes can miss out on business opportunities outside traditional communities due to this challenge.

Scale engagement everywhere

AtlasRTX has developed a solution to empower homebuilders to communicate their knowledge and experience to customers searching for “Build on Your Lot” options. The new Scattered feature within our flagship BuilderRTX product addresses this challenge directly. With this feature, you can showcase your general and location-specific knowledge regarding plans, lots, and move-in-ready homes outside of production communities. As prospects and customers browse your offerings, you can clearly articulate your capabilities for every area and market segment you compete in, with verified content that stays true to your voice and expertise.

This powerful feature allows homebuilders to extend their reach beyond traditional planned developments. It offers potential customers a comprehensive view of what they can dream, build, and buy in addition to production communities. Homebuilders can now effectively position themselves as the go-to experts for prospects looking to build their dream home on their own lot, all while maintaining the quality and efficiency they are known for.

Focus on your strengths

Are you connecting with Build-on-your-lot prospects with the same engagement quality as your production community leads? Can your marketing and sales messaging convey your Build-on-your-lot capabilities at scale? Concerned you might be missing out on building trust with customers who want homes on their own lots?

AtlasRTX is here to help ensure that prospects and customers can truly understand the depth and breadth of what your team can accomplish in the homebuilding space.

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