What if you could position your inventory with a starting monthly price to engage the sizeable proportion of homebuyers who firmly have a monthly budget in mind?
Framing is essential
Many homebuyers are focused on budget management on monthly basis for a variety of reasons, and sometimes the all-in total pricing can result in a sticker shock experience that derails their discovery process.
By providing flexibility in price presentation, you can cultivate engagement with a much wider audience of quality leads who are eager and able to make a purchasing decision.
You’ve got this
Builders who have adopted the AtlasRTX Enhanced Data Model can now include monthly pricing data in their data feed – and if it’s included in your data, then your customers can engage with it in their searching, filtering, or even our recommendation flow!
You are free to customize your method of monthly pricing – you can choose your interest rate ranges, terms, etc. Just provide that starting monthly price in your community or spec house data, and we can connect you conversationally with monthly-focused prospects who like what they see.
We’ve got this together!
Are you open to developing or delivering a monthly price framing for your communities or available homes?
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