How to Lose a Lead in 3 Days
In today’s fast-paced digital world, your prospects are exploring your offerings and those of your competitors at all hours. The question is, can you afford to wait until Monday to respond to a lead that comes in on Friday night?
Customer engagement is a race against time. Despite having a well-designed website and a dedicated team, potential customer leads can slip through the cracks due to the sheer volume and timing of inquiries. Even the most talented marketing and sales professionals can only really have one conversation at any given moment – in that time, how many other conversations are left behind?
Understanding Response Rate Decay
Customers show a strong bias towards recent interactions, with response rates dropping significantly as time passes from the initial contact. This “Response Rate Decay” can be as high as 50% per day, meaning a lead generated on Friday night is only half as likely to respond any further by Saturday evening, and may completely disengage by Monday morning. In fact, a study from the Harvard Business Review noted that meaningful response to a customer engaging within the hour leads to over 7x more lead qualification.
You’ve likely noticed this phenomenon in your campaigns, presenting as an initially high response rate to outreach, quickly followed by a long and dwindling tail of stragglers – and it’s an exponential behavior which means the effect increases (and the responses decrease) even more quickly than we might intuitively assume:
Even with “warm” text messages, that Monday morning follow up is too little, too late. AtlasRTX can help you get your personalized responses flowing immediately, and then keep your goal-oriented conversation going.
Addressing the root cause
To mitigate the risks of Response Rate Decay, AtlasRTX offers automated digital assistants that deliver personalized, interactive experiences directly to your customer’s preferred text channel. Our autonomous digital assistants don’t just send generic drip sequence follow-ups, they engage customers at an optimal cadence in meaningful conversations based on their interactions and your latest data, effectively resetting the clock on Response Rate Decay.
Anywhere along the spectrum from running fully autonomous communications to flowing all conversations to just the right person, AtlasRTX empowers you to ensure that no lead is left behind, no matter when, where, or how they come in.
Keep the conversation going!
Do you find yourself wondering how in the world you can scale these top-of-funnel conversations with prospects in a way that helps you connect your best people and resources with your highest-value prospects, in any language and at any time?
Do you have other lead or communications workflows that could benefit from an autonomous and continuously-learning experience to guide prospects confidently to purchase decisions?
AtlasRTX is here to help you keep the conversation going and guide your prospects deeper into your qualification funnel. Subscribe to this blog to stay up-to-speed on our AI platform as we continue to accelerate speed to qualified lead, contact us to learn more about our industry-leading conversational AI solutions, or request a demo to learn what AtlasRTX can do for you!