How Purdue University generates more high-quality applicants while saving staff time
38%
of chatbot-influenced applications converted into deposited confirms
20%
Chatbot engagement-to-application conversion rate
88%
Conversations handled completely by the chatbot
5%
2021 increase in submitted applications generated by chatbot engagement
The Purdue University Mitch Daniels School of Business has been looking to increase student enrollment. Purdue needed help:
- Engaging with Gen Z and “cuspers” in a customer-preferred interface.
- Opening a new, interactive communications channel with a growing global audience of prospective students, managed by a small internal team.
The Mitch Daniels School of Business implemented an AtlasRTX web-based chatbot on all their Master’s degree-related pages. Their chatbot:
- Converts more prospective students into applicants through 24/7/365, automated, guided conversations.
- Helps users find information faster with context awareness. The chatbot knows which program page the user is on, and asks the user what they’d like to know about that particular program.
- Collects contact information for follow-up by the Purdue University admissions staff.
“The amount of time our chatbot spends talking with prospective students, and the number of questions our chatbot answers, would be equal to hiring three full-time staff members.”
Dan Gaines, Director of Marketing Technology, Insights & Automation | Purdue University Mitch Daniels School of Business
