Future-proofing your sales and marketing team for any economy
How homebuilders can insulate themselves against economic swings and changing market conditions.
Times, they are a’ changing. Rising interest rates and inflation after two years of record sales is now negatively affecting the homebuilding landscape. While budgets may be tightened as sales slip, there are ways for homebuilders to see success no matter the market conditions. We’ll dive into the actions companies of all sizes can take to future-proof themselves against a fluctuating sales landscape; from technologies meant to improve the customer experience to putting a focus on brand reputation and post-sale customer service.
Guests
Joel Shine
Retired CEO
Woodside Homes
Chris Hartley
VP of Sales
K. Hovnanian Homes
Matt Wilson
Executive VP
Maronda Homes
Watch the free Webinar Now
Following up with Purchasers after contract should be the most important process to follow, however it is the one that is most often overlooked. Join Ashley Smith Durham, Associate Broker/Sales Manager for Stone Martin Builders along with Kimber Gabryszak and Dave Betcher to understand:
- What buyers need to know at time of contract and what should be communicated as their home is being built
- The critical need for upfront and timely communication to keep buys engaged and informed
- How to engage your buyers to make them your biggest fans, even when the news is bad
- Different communication styles to ensure your messages are being received and acknowledged
- The Dos and Dont’s when communicating with buyers
- When to include automation in your follow up