How Atlas helped D.R. Horton, the nation’s largest builder, achieve 60% conversion rates and generate thousands of leads per month
“The digital web assistant has helped us overcome those challenges by always being there. It’s never sick, never has a bad day, never calls in. It’s always working, giving accurate information. It helps our consumers find our products."
How Atlas helped D.R. Horton achieve results
D.R. Horton, a Fortune 125 company and America’s largest home builder, implemented Atlas’ digital web assistant to respond to potential buyers after hours and convert more leads by engaging homebuyers through the customer journey.
The Atlas digital assistant helped D.R. Horton:
- Boost conversion rate: With the digital assistant answering questions and nurturing leads 24/7, they were able to achieve 60% conversion rates, with the chatbot engaging up to 10% of website visitors.
- Improve speed-to-lead: After hours coverage was a huge challenge for D.R. Horton. They knew that homebuyers expected answers immediately—even after hours. By implementing the digital assistant, D.R. Horton enabled instant speed-to-lead, 24/7.
- Generate more leads: The digital assistant is tied to thousands of leads and contacts per month for D.R. Horton, helping them connect with more homebuyers.
- Build homebuyer trust: On their website, the digital assistant on the website engages with homebuyers, answers their questions, helps them learn about D.R. Horton homes, and nurtures them throughout the customer journey—building trust with every interaction.
- Sell more homes: As website visitors use the digital assistant, it instantly serves them with information that is normally several clicks deep—streamlining their experience and immediately guiding them to the home of their dreams.