8 Things an AI Digital Assistant Can Do for Your Home Improvement Business

With more and more people spending time at home, building home offices or opting for contract work, the home improvement business is booming. Generating leads and retaining loyal customers is more important than ever, and to stay on top of this rising wave, companies need to invest in smart solutions. AI digital assistants provide the […]

Homebuyer Customer Intent: How To Leverage Inside Knowledge To Sell More Homes

When it comes to sales and marketing intel, customer intent is one of the most powerful tools in your arsenal. When you understand what customers are looking for at any given moment, you can provide them with what they need most to connect with your company, whether it’s a powerful piece of content or a […]

How To Create a Consistent Brand in Home Building

Happy couple buys home they found through good homebuilding branding.

In a competitive environment, home builders need to stand out. But standing out among other firms and more traditional realty companies is about more than just creating flash. Consistency in messaging, visuals, and perception across your audience is crucial—and that’s where homebuilder branding enters the equation. Tools that enable AI marketing for home builders are important. […]

The Homebuyer’s Journey: Best Customer Engagement Tips for Builders

You are selling homes that sell for tens and hundreds of thousands of dollars, which could be the biggest purchase your customers will ever make. The style and quality of your homes are the biggest selling factor. However, you could lose a customer simply because you failed to engage with them at the right time. […]