A Beginner’s Guide to Home Builder Email Marketing
Email marketing has been around for a few decades. Even so, it’s still one of the most central elements of digital marketing. In fact, it would be difficult to ignore a tactic that brings in an average ROI of $36 for every dollar you spend. Home Builder email marketing is a particularly important tactic. Given […]
Social Media for Home Builders: A Beginner’s Guide
It’s nearly impossible to build a modern marketing strategy without at least considering social media. Now the main online activity for most demographics, platforms like Facebook and Instagram are a perfect opportunity to reach and engage your audience of prospective homebuyers. Of course, home builder social media does not lead to guaranteed success. Get your […]
How to Get the Most ROI From Your Home Builder Marketing Budget
When you spend money on home builder marketing, you want your message to reach people who will buy your homes. Your goal is to make a profit, so you can grow your business and sell more homes. But how do you get the most bang for your buck? In other words, what kind of marketing […]
What Are the Top Digital Marketing Strategies for Home Builders?
As a home builder, you are often one voice in a highly competitive market. You need your brand to stand out: to offer something that the competition doesn’t and connect with your customers in a highly effective way. Digital marketing has become increasingly essential. Many of your customers will do their research online before they […]
6 Homebuilder Marketing Agencies That Can Grow Your Company Online
Marketing your business is very different from building a home, which makes marketing a challenge for most homebuilder companies. To grow your business, you may need professional help from people who do marketing for a living. We have taken a closer look at six homebuilder marketing agencies that are at the top of their game […]
How AI Marketing is Transforming the Homebuilding Industry
Technology is rapidly changing the way businesses conduct their marketing processes. Even companies that have been wary of technology in the past are learning to embrace the possibilities that AI offers, realizing how, by utilizing smart solutions and employing human oversight, they can reach lofty goals, connect with more customers, and outpace competitors. The home […]
A Home Builder’s Guide to Effective Lead Management
Competition in the home builder and home remodeling industries is tight, which means lead management matters. Companies often focus their energies on marketing. They build beautiful websites and invest in advertising so they can get their name seen by people who want a new or remodeled home. Builders establish a visual presence for their company, […]
A Homebuilder’s Guide to Lead Qualification Automation
All leads are not created equal. When working with and pursuing leads, choosing the right ones to follow up with is important. When there are too many leads for your salespeople to contact, leads—even highly qualified leads who are genuinely interested in your company for their homebuilding needs—can easily fall through the cracks. Lead qualification […]
8 Things an AI Digital Assistant Can Do for Your Home Improvement Business
With more and more people spending time at home, building home offices or opting for contract work, the home improvement business is booming. Generating leads and retaining loyal customers is more important than ever, and to stay on top of this rising wave, companies need to invest in smart solutions. AI digital assistants provide the […]
Homebuyer Customer Intent: How To Leverage Inside Knowledge To Sell More Homes
When it comes to sales and marketing intel, customer intent is one of the most powerful tools in your arsenal. When you understand what customers are looking for at any given moment, you can provide them with what they need most to connect with your company, whether it’s a powerful piece of content or a […]