How Atlas helps Epcon Communities tailor to an evolving market and improve efficiency
“The biggest value [of Atlas] is really in time-efficiency. We’re allowing people to do their own research to get the answers that they need and then raise their hand when they’re ready to speak with someone. That really helps us be more efficient in how we’re interacting with buyers.”
How Atlas helped Epcon Communities achieve results
As homebuyer demographics evolve from Baby Boomers to Gen X and younger, builders must keep up with technological expectations.
Today’s homebuyers want to do their own research on their own schedule—and they expect answers quickly. And that’s exactly what Atlas’ digital assistant provides.
With 24/7 homebuyer engagement via Epcon’s website, Atlas’ AI digital assistant helped Epcon to:
- Meet evolving homebuyer expectations: The digital assistant not only answers questions around the clock, but also quickly guides homebuyers to homes that suit their needs.
- Save OSCs time: With the digital assistant answering questions, OSCs can shift focus from answering FAQs to selling homes to qualified buyers.
- Focus on the right buyers: The digital assistant qualifies for OSCs so they can prioritize high-intent buyers.
- Streamline the homebuyer journey: By guiding homebuyers through research to appointment to close, Atlas helped Epcon streamline the homebuyer journey with effective self-service on the homebuyers’ schedule.