How Rockhurst University saves hundreds of employee hours through automation
Faced with increasing competition in recruiting, Rockhurst University needed to find a way to engage with prospective students and parents at the moment they were searching for information, no matter the time of day. They also wanted to create a more positive experience for visitors by getting visitors to that information faster.
AtlasRTX implemented EduBot, our specialized undergraduate chatbot, across the Rockhurst website. This chatbot:
- Engages in real-time with prospective students 24 hours a day
- Provides real-time, two-way translation in 100+ languages
- Answers frequently asked questions about undergraduate studies
- Converts more prospects into applications than standard web forms
- Allows for human engagement farther down the decision-making process
“Our Rockhurst chatbot, ‘Kaycee’, has been instrumental in answering our visitors’ questions. Kaycee is a powerful shortcut resulting in a more positive experience for our website as a whole.”
Dave Hunt, Director of Marketing | Rockhurst University
Since implementing their digital assistant, Rockhurst has seen incredible engagement with Kaycee, which has resulted in a meaningful increase in inquiries to the University. Their digital assistant has helped to increase new student inquiries by 37%, and a total undergraduate inquiry growth of over 200%.
In fact 33% of all web visitors to rockhurst.edu initiate a conversation with the chatbot, and 67% of those who reach the admissions page will engage with the bot. This results in over 100 daily conversations between the bot and web visitors. Thanks to their AI-powered chatbot, Rockhurst University has been able to save over 260 employee hours every month.